Ariel Atom Experience Day.

March - December
Beginner - Intermediate
Ariel Atom
Section 1
Section 2
Section 3
Section 4
Section 5
Section 6
Section 7

0-60 in 2.6 Seconds | As Much Fun As It Gets

The Ariel Atom is an awesome piece of kit designed for fast fun on track. For some people, this car is the best track car available within our fleet. Why? Because it’s light, it’s powerful and it can do 0-60 in 2.6 seconds. The car is close to the ground and has an open cockpit, which adds to the thrill.

The level of this experience is Beginner to Intermediate, which is ideal for newcomers or relatively inexperienced track goers. If you’re an experienced track goer in a road car and want to take the next step into a race car, this is also the perfect experience for you. You will be sat next to one of our experienced instructors all day who will guide you through the controls and help you get more competent and faster throughout the day.

About Your Coach | Dino Zamparelli

Racing Driver, Coach and Founder

With over 15 years of experience in racing & coaching; our founder and professional Dino knows what he’s doing. He has raced and driven cars in the likes of Formula Renault, World Series Renault, GP3, GP2, F1 test, DTM, McLaren GT3, British GT, Classic Cars, Porsche Carrera Cup & a host of other Porsche road and race cars.

Dino says: “The Ariel Atom is one of our customers’ favourite cars. I’ve done a lot of days in these and they never fail to amaze the people who drive them. Really fast and fun to drive. You can get the back end out on every corner but the balance of them is beautiful.”

About The Car

This is not like most experiences where you’ll get 5 laps. We aim for ‘open pitlane’ days where we can have as much running as we like. We will session the days internally to make sure you get the maximum from learning and driving.

Engine Size:

2 litre

Top Speed:

155mph

Weight:

550kg

Power:

245 bhp

Transmission:

Rear Wheel Drive

Gearbox:

6 SPEED MANUAL

What's Included:

This is an arrive and drive package, which means that once you’ve paid the price, there are no hidden costs or extras on the day. You will receive everything below:

Unlimited Laps | Not Just A 5 Lap Experience

This is not like most experiences where you’ll get 5 laps. This is a full day experience at a UK circuit of your choice. You are not limited to the amount of laps or time you get. The day has been designed to give you quality track time without getting too tired or losing too much concentration.

Typical Experience Timetable

07:30am - 08:45am

Registration, coffee and briefings.

09:00am - 09:30am

Classroom work learning the basics and understanding the goals of the day.

09:45am – 10:00 am

Preparation for getting out on track.

10:00 am – 12:30pm

On track action begins.

12:30pm - 01:30pm

Lunch and refuel

01:30pm - 03:30pm

Afternoon track action resumes. Drive faster and more skilled as you improve on the morning’s running.

03:30pm - 04:00pm

Refuel with coffee break and snacks.

04:00pm – 04:30pm

Final runs

04:30pm – 05:00pm

Hot laps experience

5:00pm - 5:30pm

Day ends with photos and coffee before departing the circuit.

Dates & Pricing

1 Person

This experience is ideal for one person as it allows for time to get used to the car.

Price: £4000 total

2 People

This Experience can also be split between two people. This will mean the driving duties will be split into two. For every hour on circuit, each driver would typically get 25 mins of running.

Price: £2250 per person

3 People

3 people for this Experience is the maximum. This will mean the driving duties will be split into three. For every hour on circuit, each driver would typically get around 17 minutes of running.

Price: £1750 per person

Date

Circuit

Price

Action

Date:

.

Circuit:

Oulton Park International

Price:

£4,000.00 PP

Date:

.

Circuit:

Silverstone GP

Price:

£4,000.00 PP

Date:

.

Circuit:

Silverstone GP

Price:

£4,000.00 PP

Date:

.

Circuit:

Spa Francorchamps

Price:

£4,500.00 PP

Date:

.

Circuit:

Donington Park GP

Price:

£4,000.00 PP

Date:

.

Circuit:

Silverstone

Price:

£4,000.00 PP

Date:

.

Circuit:

Silverstone GP

Price:

£4,000.00 PP

Date:

.

Circuit:

Silverstone GP

Price:

£4,000.00 PP

Travel Arrangements

We can help you arrange your travel to any of our experiences. From planes & trains to taxis & helicopter transfers.

VIP SERVICE

If you'd like to arrive in style in the latest supercar, or in a private jet, we can make that possible.

ACCOMMODATION SUPPORT

Organisation of accommodation before or after the event can be something we take care of for you.

Frequently Asked Questions

Yes, with our days, we don’t limit you to number of laps or time. However, we structure the day and give you targets to achieve in the sessions. We put together a run plan throughout the morning and afternoon, which allows for maximum track time whilst also being relaxed, having fun and not tiring yourself or the equipment out.

Yes, for insurance purposes, the instructor will be sat next to you all day. Their job is just to make sure you are driving with the right technique and making sure you are achieving the maximum out of each session. All of our instructors are qualified and hand chosen for the type of car & experience.

Yes, you will always have other cars on track as the experience will take place on a general track day. But the instructor’s job is to make sure you are comfortable with the other cars on track. Most of our clients usually become relaxed and at ease being around other cars really quickly.

You can overtake other cars on track, but it has to be done on the straight lines and in a controlled manner. You are not allowed to overtake another car into the corner like a race situation. You will know more about this in the briefings on the day.

The racing seats have padding in, and we can move the padding around to a certain degree, to fit your size. We will do our best to help position all of the padding before you go out on track, in order to make you feel as comfortable as possible.

No – we want you to turn up relaxed and ready to enjoy the experience. Whether you’ve done lots of track days, no track days or somewhere in the middle; we will talk you through everything throughout to get you comfortable and enjoying your experience. If there are any specific details you’d like to know, you can always ask our technicians or driving professional of course.

If you spin off track and do not hit anything; then the instructor will ask you to start the engine again if it’s safe to do so, and make your way back to the pits carefully. We will then get the car in for a quick check with our technicians. If everything looks OK, we will either send you straight back out for some more laps, or for a quick break to understand what happened with our professional.

Although we have a great record with none of our clients hitting anything, we must also accept that Track Driving is dangerous and there is the potential to cause damage. If you have an accident, the instructor will guide you through the steps. Essentially, you must remain in the car with your seat belts on. Depending on the incident, usually the session will be stopped immediately and the cars will be recovered back to the pits. Our technicians will then inspect the damage – if it’s cosmetic stuff that can be fixed, we will always endeavour to get you out again. It is possible the car is too damaged to continue. In this case, we will speak with you on the day to discuss the options.

Unfortunately, we cannot control the weather. However, if it’s wet then we can still run on track but we will put wet tyres on the car to give you some more grip. The car will have grip in the wet and the instructor and professional will teach you how to drive in the wet before heading out.

Fine Details

Upon booking this experience, you will have chosen a date and informed us of how many people will be completing the experience. You will have to sign our terms and conditions form which outlines the following:

  • Cancellation Policy
  • Waiver of Liability
  • Risks Associated with the event
  • General terms


Driving Experiences and Motorsport can be dangerous. We endeavour to make our experiences as safe as possible by implementing thorough checks and protocols. If you have any questions, please fill out the form above.

You May Also Be Interested In:

From £1,750 Per Person
March - December
Beginner - Intermediate
We added the BMW M2 into our fleet because we just love BMW’s. Our model has been converted to be ‘track ready’ having been originally a road going version.
From £1,750 Per Person
March - December
Beginner - Intermediate
The Porsche Boxster S Experience has been designed by Dino Zamparelli and his team to introduce newcomers to an amazing track experience.
From £2,000 Per Person
March - December
Intermediate
The GT4 Clubsport is our intermediate package experience. The baby brother to the Carrera Cup, the bigger brother to the Boxster S; this car will prepare you for fast track experiences.